TOYOTA
NDM 2023
TOYOTA NATIONAL DEALER MEETING 2023
“BESTEST DEALER MEETING EVER”
PROJECT PARAMETERS AND OBJECTIVES
Align to the humans and family spirit.
Create a memorable, immersive, celebratory environment where Dealers and their guest will feel a sense of Toyota pride, team spirit and family-while delivering a truly best in class experience.
A dynamic sensory experience.
A full stimulation of the senses with more exposer to the products the Dealers want to see.
A plan that drives key efficiencies.
Utilizing existing properties to focus on investment on the dealer experience.
STORIES WE CAN TELL.
Our narrative and brand is center on the human element. Let’s highlight our human spirit through a celebration of our strength, determination, and joy.
Focusing on Electrfication, Toyota Gazoo Racing, Mobility, Trucks and Motorsports.
The visceral threshold- connection our passion points
Color focused theme zones
Projection mapped surfaces
Human stories
Through story telling we will create a truly transformative experience to create a sense of optimistic progressiveness- for our once in a lifetime celebration of the human spirit. Removing boundaries for an authentic brand immersion.
The joy of human connection.
DISCO BAR
TEAM TOYOTA INTEGRATION
MAIN STAGE
MOTORSPORTS
TALENT
CREATIVE DIRECTION, and LEAD DESIGNER: Cassie Clark
GRAPHIC DESIGN LEAD: Christina Villanueva
ART DIRECTOR: Grace Kim