Creative Executive & Founder with 15+ years leading experiential design, brand strategy, and storytelling for global leaders including Toyota, Lexus, McLaren, Cadillac, Mercedes-Benz, and top gaming publishers. Recognized by Fast Company, Event Marketer, and Toyota Supplier Awards for marketing, pioneering digital experiences, and building bold, unforgettable brand worlds.
SKILLS
Creative Strategy • Concept Development & Design • Storytelling • Brand Identity & Direction • Art Direction • Experience & Experiential Design • Interior Design • Marketing Strategy • Integrated Campaigns • Information Architecture • Event & Activation Design • Immersive Storytelling • Campaign Development • Team Leadership • 3D Visualization • Adobe Creative Suite • AutoCAD • 3ds Max + Vray • Keynote
EXPERIENCE
Founder, Creative Director- Over Easy Studio Plano, TX | August 2024 - Present
• Found a multidisciplinary creative studio blending design, storytelling, and brand strategy to craft experiences.
• Lead creative development across brand identify, experiential design, immersive activations, and integrated campaigns for client collaborators.
Senior Creative Director- OS Studios New York, NY | August 2024 - May 2025
• Lead creative strategy for global gaming and entertainment clients including Riot, Blizzard, Activision, and Electronic Arts.
• Concept and direct large-scale campaigns, esports events, and immersive experiences that connect brands with gaming culture.
• Collaborated with multidisciplinary teams shape cross-platform storyteling, content, and live activations that elevate player engagement.
Executive Creative Director- McLaren, Toyota, Lexus- Czarnowski Plano, TX | April 2019 - August 2024
• Directed experiential, environmental, and digital applications. overseeing Events, Motorsports, PR Communications, and Motor Shows.
• Spearheaded creative brand strategy and implantation into design solutions ensuring cross-market alignment and innovation.
• Created and implemented a global experiential marketing strategies that aligned storytelling, design, and brand objectives across diverse platforms.
• Redefined the auto show model, introducing new formats that moved beyond traditional exhibits to emphasize immersive, audience-driven experiences.
• Designed and launched the first Toyota Virtual Auto Show, establishing an evergreen digital platform that extended brand presence globally.
• Built and scaled Plano's creative team, recruiting multidisciplinary talent and implementing organizational structure, processes, and growth systems.
• Partnered with C-suite executives, brand teams, and external agencies to deliver multi-channel activations that blended physical, digital, and social engagement.
Manager, Interior Design Department- Czarnowski
• Directed the Interior Design Department, overseeing creative development and execution for corporate interiors and branded environments for Czarnowski,
• Designed both Plano offices, translating Toyota and Czarnowski's brand identity into inspiring, functional spaces that fostered collaboration and innovation.
• Built and mentored a multidisciplinary design team, integrating architecture, branding, digital media, and experiential design.
• Implemented new design standards and processes, improving efficiency and ensuring brand consistency across large-scale interior programs.
• Partnered with executives and stakeholders to deliver immersive corporate spaces that reflected organizational culture and elevated client engagement.
Global Creative Director- Cadillac- Czarnowski Farmington Hills, MI | April 2015 - April 2019
• Directed international and domestic motor show programs, ensuring global consistency across North America, Asia Pacific, and Europe.
• Authored and art directed the Global Motor Show Standard, adopted across Cadillac's worldwide events.
• Led creative direction for digital and physical brand storytelling, including wheel stand content and exhibit redesigns.
• Oversaw development of corporate interiors and sub-major program redesigns, aligning environments with Cadillac's evolving brand strategy.
Creative Lead, Mercedes, Czarnowski Farmington Hills, Ml | January 2015 - April 2015
• Served as Creative Lead on domestic motor show programs, sports marketing, and events.
• Delivered immersive exhibit design and storytelling experiences, advancing Mercedes-Benz's event presence in the US market.
Project Designer- George P. Johnson
Auburn Hills, MI | 2010 - January 2015
• Designed exhibits, events, and brand presentations for clients including FCA, Lincoln, Volkswagen, Nissan, Infiniti, Toyota, Motorola, and CoverGirl.
• Contributed to new business pitches and visual storytelling, helping secure high-value client accounts.
EDUCATION
College for Creative Studies Detroit, MI
Bachelor in Fine Art, Interior Design
Minor, Industrial Design 3.8 GPA
High Honors
2006 - 2010
Wayne State University Detroit, MI
Journalism, Fine Art 3.8 GPA
2004 - 2006
honors and awards
Toyota Supplier of the Year, Marketing and Advertising Excellence, 2023
Event Marketer, Featured for Toyota Experiential Strategy and OP Feature, 2023
Toyota News Room, Wired, Architectural Digest, DesignBoom, CES, Toyota Woven City, 2020
Fast Company’s Innovation by Design Nominee, Construct a building toy, 2016
Jalopnik, Featured for Cadillac LAIAS exhibit, 2015
Czarnowski, Highlighted for Cadillac LAIAS, 2015
Event Marketer, Featured for NAIAS JEEP exhibit, 2015
Martha Stewart American Made Nominee, Featured for Construct. a building toy 2014, 2015
Detroit Design Festival, Construct a building toy showcased, 2014
LIVE in the D, Constuct a building toy, 2014
Alumni Show, ReWork, work featured 2012, 2013, 2014
Detroit Home Magazine, featured for DIFFA work 2011, 2012
CCS Online Student Gallery, collection of work showcases, 2008- present
C Magazine, featured for Interior Design, and Alumni Show work 2011- 2012
CCS Artistic Achievement Award; Senior Select, for exceptional merit in the area of Interior Design, 2010
Faculty Select, Interior Design, 3 students selected annually, 2010
CCS Dean's List, 2006 - 2010
CCS Scholarship, award for excellent artistic ability, 2006 - 2010
Target Scholarship, special recognition, 2008
CCS Tuition Grant, 2006 - 2010
CCS Student Exhibition, 2007- 2010
CCS Center Gallery; collection of Senior Work, SAAB Dealership, Retail Studio, 2008 - 2010