CZARNOWSKI

PLANO 2.0 WIP

REDEFINING PLANO

DESIGN GUIDELINES AND ETHOS

STORIES THAT MOVE.

WE LOVE WHAT WE DO.

Stories have the power to connect, inform and influence. And at Czarnowski, we are master storytellers But we don’t just tell stories. We mold them, shape them and craft them to push boundaries, alter perception and evoke emotion. We make stories that move conversations to action, tactics to results and brands to new and better places.

Stories are inherently linear. There’s a defined path that leads the audience from beginning to end. But today’s audiences are forging their own paths, bypassing well-worn trails to circuitously navigate the unknown and define their own narrative. As creators and amplifiers of brand stories, we must adapt our storytelling methods to the audience’s wants, needs and expectations.

We must tell stories that move.

OBJECTIVES

Develop and create a new brand identity for Czarnowski Plano that incorporates the essence of the Czarnowski Collective but also allows for the personality and essence to rein through all environmental touch points.

BALANCE Czarnowski Collective and Czarnowski Plano

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CZARNOWSKI BRAND OVERVIEW

Clean and Simple. Contemporary and Authentic. Modular and Kinetic.

Czarnowksi’s brand has evolved with the company over the last 70+years. We have adapted to the changes within the organization and the industry to better reflect our A to Z capabilities. Our commitment to continuous improvement ensures that we are at the top of our game.

The Czanowski’s brand is just that; simple, clean and modular while our work, people and clients are the showcase, the inspiration, the color of our brand. Our brand is a symbol of who we are today and where we came from to get here.

THE CONSUMER JOURNEY

FIRST BRAND TOUCH POINTS

Modernizing the expression. Leave all your preconceived notions at the door. Cross the threshold from reality to fantasy. This is MORE than just in exercise in walls and celiing’s- It is much more than that. To use it is about cultivating a creative oasis for growth and nurturing our raw innovative spirit unique to Czar Plano.

I sought to cultivate a creative collaborative atmosphere that embodies the programming needs of our studio while reflecting and balancing the Czarnowski Collective with the Czar Plano essence. By examine all touch points and functionality rethinking conventional thinking and the design of the overall space to optimize flow, function and emotive.

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IDEATION

PLANO OFFICE PROGRAMMING OFFICE SPACE REQUIREMENTS

2 large conference rooms with flex space

3-4 huddle rooms

4-8 private offices

Office Kitchen

Speakeasy

Health and Wellness Room

Copy Room, IT, Server Room

Open sitting for 31 people with potential growth

Creative War Room

Material Library and Graphic Strike off Area

COLOR AND MATERIAL STUDY

Leading with modernism and simplicity focused on truth to materials; building with concrete and glass as bases, adding playful texture and controlled pops of coloration.

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PLANO OFFICE PROGRAMMING OFFICE SPACE REQUIREMENTS

TEAM AND ZONE ALLOCATION CONCEPTING

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MAIN ENTRANCE

MAIN RECEPTION

CREATIVE WAR ROOM

Where ideas are born, cultivated, and refined. Centralized and prominently highlighted it is the core to the heart beat of Czar Plano. A WIP with millwork currently in progress.