VIRTUAL AUTO SHOW

OBJECTIVES

Create an intuitive digital auto show experience that is easy to navigate and communicates a strong brand message with organic links to TCOM and other family microsite.

Remove all physical limitations when telling brand experience stories and showcasing vehicle lifestyle elements that give the sensation of viscerally emotive.

Replicate the sensation of when an attendee attends an autoshow and translating the philosophy of “being the show” into the digital space so we can captivate our audience.

https://toyotaautoshow.com/

TOYOTA TOKYO HOUSE

CAPTURING THE SPIRIT OF OUR ATHLETES.

While the joy of human connection will be missing from the Tokyo games, Toyota has the opportunity to take the driver seat in creating an experience back home that matches the moment. 

The Toyota Olympic & Paralympic Tokyo House in Universal Studios Orlando will be a place where Team Toyota athletes, families and fans can welcome home their loved ones and celebrate the performances and pageantry of the Tokyo games- together. 

The 2020 Olympic and Paralympic Games will go on, albeit with a very different feel for the athletes who have trained their entire lives for this moment. 

There will be no teammate bonding activities, patriotic fans cheering from the stands or family members there to greet them following their performance on the world’s biggest stage.