CADILLAC 2015-2016

BACK OF HOUSE DEVELOPMENT

OBJECTIVES

Develop a strategy and design for all Back of House in line with the current brand positioning of Cadillac. Including, flow and space planning, efficiency, privacy, luxury touch points, modular elements when applicable, tonality color palette and material, furniture strategy and package.

BACK OF HOUSE DESIGN

The environment must incorporate a truly immersive experience that is refined and considered, sleek yet energetic, elegant yet intriguing with modern clean lines and sophisticated details. The Back of House functionality and flow allows for the space planning needed offices and conference rooms that include but are not limited to the following, Tech and Mechanical Space, Cadillac Communication Conference Room, Direct Cadillac Conference Room, Executive Lounges and Executive Offices.

The design and selection of furniture and materials should be light in appearance, simple in shape, and create inviting personal intimate experience. All pieces need to be contemporary but derived from a classic modern sensibility and styling.

uniquely cadillac- embodying american luxury

heart. soul. swagger. non-conforming. risk taking. innovative.

OUR GUIDING PRINCIPLES

How we define BOLD. SOPHISTICATED. OPTIMISTIC. through the Interior Design of the Back of House. We must carry all of the essence and emotion form the front of the house to the Back of House to tell a compelling story. We need to create that emotional connection to Cadillac which will be the gateway into the dramatic sensory experience.

WHERE WE WERE

When the NYIAS Cadillac re-design debuted in 2015- the BOH was not fully developed. It needed to be elevated to completely represent the Cadillac redesign and brand positioning.

BOLD

breakthrough ORIGINALITY.

Dreamers are unconventional, outside the box thinkers whose imaginations become a blueprint for lasting success. Dreams enable realities that depart brilliantly from the norm. Fearless, Eye Catching. Unexpected.

SOPHISTICATED

quest for the exceptional.

Sophisticated is pioneering automotive precision The details matter. Very complex and refined. Refined. Restrained. High Contrast. Elevated.

OPTIMISTIC

the spirit of america.

Optimistic is open to a challenge. Individuals cut from a can-do, New World Cloth. Makers. Doers. Seekers.Pioneers of Individuality. Purity. Airy. Light.

BACK OF HOUSE TONALITY

our tonal color palette selection should maintain a delicate balance of tone on tone and warmth. A neutral palette of grays; juxtaposed with a sparing use of accent colors.

FURNITURE SPECIFICATIONS