TOYOTA

TOKYO HOUSE

TOKYO HOUSE

OLYMPIC & PARALYMPIC

MESSAGING HIGHLIGHTS OBJECTIVES

“Under this Olympic and Paralympic flag, let us reaffirm the power of sport to bring people together.” AKIO TOYODA

Demonstrate what it means to be a mobility company

Showcase Toyota’s commitment to advancing the Olympic & Paralympic Movement

Make an emotional connection with U.S. Consumers through real-time content production and social media distribution (via Athletes & Ambassadors)

Amplify the Toyota message through the lens of Team Toyota athletes via media interviews

Engage and excite team members by bringing the games to them

Provide a five-star experience to all hospitality guests

TOYOTA TOKYO HOUSE

CAPTURING THE SPIRIT OF OUR ATHLETES.

While the joy of human connection will be missing from the Tokyo games, Toyota has the opportunity to take the driver seat in creating an experience back home that matches the moment.

The Toyota Olympic & Paralympic Tokyo House in Universal Studios Orlando will be a place where Team Toyota athletes, families and fans can welcome home their loved ones and celebrate the performances and pageantry of the Tokyo games- together.

Screen Shot 2021-09-14 at 10.19.50 PM.png

The 2020 Olympic and Paralympic Games will go on, albeit with a very different feel for the athletes who have trained their entire lives for this moment.

There will be no teammate bonding activities, patriotic fans cheering from the stands or family members there to greet them following their performance on the world’s biggest stage.

CELEBRATE. HIGHLIGHT. INSPIRE.

We seek to push people farther- past their finish line, past their impossible.

Through a series of thresholds attendees will experience the creative pillars of Toyota’s evolution into a mobility company crafting inspirational movements supported by product evidence.

As our guest cross each threshold, they’ll be immersed deeper into the story and further along the Road to Tokyo- create the sensation as though they were there in celebration-

Welcome Home- designed to take the attendee on an immersive journey- with passion radiating from its core.

The first threshold- Dream and Determination offers a palette cleanser to our guests as they enter. Guest can take a moment to view our Athlete Dream Highlight pillars with immersive content.

The second threshold- Innovation and Determination- Focused on the human spirit demonstrating the values of humility, hard work and never giving up; we celebrate our athletes with a dynamic viewing area both public and private as well as a highlight on innovation on Toyota’s Evolution from a car company to a mobility company. Here we showcase Toyota’s innovation that help people move freely. Featured in a Tokyo like setting and supported by content. Guest are able to see the products in content and given high-level product demos on the mobility products.

The third threshold is Achievement- guests are able to travel to Tokyo. This space would feature smells, sounds and tastes.