TOYOTA
CES
COMMUNICATE THE WOVEN CITY
GUIDELINES AND OBJECTIVES
Translate the essence of the Woven City by highlighting and communicating the objective of the city by replicating some design cues in an effort to tell a compelling story in the chaos of the auto show space. Mobility products are displayed to show the future entities within the city and the innovations in technology.
At the heart of the expression, the Toyota Woven City Theater allows immersive Woven City Content to be played in a 360 degree way.
Highlight the additional entities within the space including Technology Transfer and Toyota AI Ventures.
TOYOTA WOVEN CITY
The Woven City is a fully connected ecosystem powered by hydrogen fuel cells to be built at the base of Mt. Fuji in Japan.
This “living" laboratory” will include full time residents and researchers who will test and develop technologies such as autonomy, robotics, personal mobility and smart homes, in real world environment.
“We welcome all those inspired to improved the way we live in the future, to take advantage of this unique research ecosystem and join us in our quest to create an ever-better way of life and mobility for all".”
Akio Toyoda
IDEATION
FORM STUDIES
Playing with one radiating main focus, and capturing the essence of the Woven City allowed for dynamism of planes and infusion of live plants to create an oasis.
PRODUCT SPECIALISTS WARDROBE CONCEPTS
CREATIVE DIRECTION, and LEAD DESIGNER: Cassie Clark
GRAPHIC DESIGN LEAD: Annie Hickling