GENEVA 2017
CADILLAC AND CHEVROLET UNIFIED LOUNGE
OBJECTIVES
Unify two brands, Cadillac and Chevrolet in a neutral lounge that can be shared during press. Housed in Cadillac, the lounge must feel as though it belongs but not in the same tonality of the Cadillac Executive Conference Room Area. Designated area must have seating for 50 people and allow for optimal flow between both booths.
BRAND INSPIRATION
CONCEPT
By exploring and focusing on similarities of both brands including color and form; the lounge will represent a cohesive new form language housed under Cadillac Europe. Bold statements of color and depth of concept and body shell bring to life to the shared space while neutral furnishings juxtaposed flooring and wall applications.
IDEATION
REALIZATION
HOSPITALITY
COLOR DISPLAY
MATERIAL PALETTE REFINEMENT
FURNITURE SPECIFICATIONS
VISUALIZATION
