ON
POP-UP
A PLACE BEYOND.
MULTIFACETED JOURNEY.
Utilizing the NYC Flagship store as the catalyst- the programming of the next ON Experience takes inspiration from the effortless design, truth to materials and balance of nature and technology.
Focused on the user experience of unlocking the true potential in us all the space balances education, technological engagement touch points and product immersion.
STRATEGIC FRAMEWORK
INSPIRATION. LIMITLESS.
Inspired by what freedom conveys- the essence of removal of boundaries-
We explore the inner dialogue of a athlete or a athlete at heart- to push past your limits to dare to go farther.
SPATIAL FLOW AND DESIGN
The attendee is transported into the essence of the ON Brand through use of passion points and brand philosophy.
Balancing the technology and natural elements to create the sense of authenticity, the attendee takes a journey through the space moving the focus inward and creating a sense of limitless freedom.
THE PROPOSAL.
Create a out of this world campaign focused on consumer’s dreams and aspirations by showing them the limitless brand. A digital campaign with a storefront located on Mars- users deep dive the cloud technology while also supporting a real brick and mortar in the middle of the dessert in Marfia Texas.
MARS DIGITAL
Digital Campaign
Social campaign with launch
Digital storefront where consumers can fine out more about product, and schedule deep dives with athletics.
MARFIA TEXAS
Create Limited Edition Collections
Create the desired designation point of a special pop-up featuring a limited edition color way and active apparel only sold in stores.
CREATIVE DIRECTION, and LEAD DESIGNER: Cassie Clark