epic shit.
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inside the brand

 Every brand has a story to tell. I always believed that a great story teller could translate the design story into a physical environment so the attendee could feel all aspects of that brand story.  That is what I love to do. Create an emotional landscape for a consumer, or a brand enthusiastic. So humbled to have been interviewed on the show room floor at LA Autoshow. 

The shoots of Cadillac are stunning!