master class. daring through form.

Auto Show's have fascinated me for some time.  It is a good thing too since I am technically a exhibit designer or as I like to call it an experiential designer for various reasons (mostly because exhibit designer seems some what flat-) What ever the proper name is there is this notion that a Auto Show has evolved from what it once was over 100 years ago from flags and buttresses (this is how GPJ http://www.gpj.com/ actually transitioned into exhibit designs we were once flag makers).

They were once very static displays it was all about the cars, the beautiful details,   Now it a multi-dimensional experience in which the car manufactures want you the attendee to feel the brand.  And if you have yet to check out an Auto Show I highly suggest that you do- http://www.motortrend.com/auto_shows/. Which is why form language of the brand, and interactives, are just as important as the cars themselves.  You don't simply just purchase a car anymore- you purchase a brand.  

Perhaps it was the Dream Cruise,  http://www.woodwarddreamcruise.com/ seeing all of the amazingly beautiful cars, that sparked looking into the evolution of the Auto Show.  If Malcom Gladwell's theory was correct that it takes 10,000 hours to truly become an expert at anything- we still have a lot to learn.