the red tour

Red is a powerful color.  For me it means intensity.  Intensity can be used to intensity any emotion and as Taylor Swift explained in her introduction the color Red meant, crazy, passionate, love, anger all of these emotions are amplified with the introduction of RED. The activation's before the concert goers experience the show help set the tone and generate excitement.  For this tour they included Diet Coke, Keds and Taylor's own perfume.  Her Costume and Set Designs were amazing and the graphics and media helped transform the audience into the emotion of each song.   It was brilliant, magical, and RED.