the contemporary landscape. NAIAS brands in the third dimension.

Engage and communicate in a different way. The North American Auto Show still stands as a brands way to communicate the essence of the brand through form language, and engulfment for the press and masses.  It excites us, challenges us and puts on a beautiful show.  I am a firm believer that a show of any sort visually represents the brand in the third dimension.  These environments are the brands world.  They create emotion and brand identity. The challenge as an environmental design is to affectionately communicate the brands form language- if you strip away all of the logos- the space should still be able to communicate the brand's essence.