WHO WE ARE

Shoptology brings together the art and science in ways that haven’t been explored before, based on a deep and long-standing knowledge of the space. Shoptology specializes in diagnosing shopper challenges and identifying new opportunities that help business grow.

Our people span a range of marketing disciplines, giving us the power to meld art and science, leveraging both left and right brained thinking. We’re strategic business partners. We’re creative. But most importantly we’re passionate problem solvers with a knack for probing deeper and thinking boldly. Our team is passionate about helping our clients break through to deeper levels of engagement for longer term results.

OBJECTIVE

The space should reflect the core essence of the brand- with a focus on driving breakthrough growth through shopper insights and activations. Elements that welcome and offer a sense of magnetic force that are smart with witty undertones. Thus will create a sense of exploration and curiosity as one travels through the space. Also needs to address the merging of the art and science visually throughout the space. To create a pure reality with pure colour and pure geometric form.

CONCEPT- THIS IS SIMPLE. 

Since all aspects of Shoptology is full of complexity, your space is composed of the simplest elements of design to support the process of discovery; the circle and the square. The coloration of the space supports the various stages of design as it relates to generating solutions for your clients; idea generation, concept development, and finalization. With an emphasis on brainstorming and collaboration.

PROJECT PREMETERS

• The lobby is buttoned up and simple. With exploration of fun interrogated and popped on the right wall, the reception desk is composed of white panels, and metal cart pieces designed in an organic like matter to visualize fluidity.
• The huddle rooms are abstracted elements of the logo in a geometric way to evoke collaboration and brainstorming. Each showcasing unique art work selections depicting various points of a shopping touch points.
• The work areas are more refined with simple coloured walls and art work to inspire.
• The executive offices offer a very sophisticated colour palette utilizing the white and dark grey.