MEET THE TEAM

Starting with a blank screen and an idea to create beautiful, effective visuals.  Infusion Studios is a leader and pioneer of visualization animation and VFX; a multi-disciplinary studio. The studio creates unique visual masterpieces that blur the lines between reality and conceptualization. They defy limitations with a click of a mouse. 

Infusion is focused on providing expertise in the high-end visualization, animation and CG motion-graphic content industry. 

OBJECTIVES

Develop and create a new brand identity for the latest acquisition of Czarnowski; Infusion Studios.  The new brand needs to merge and maintain the brand equity of an 15 year old existing company; but also inherit some attributes of Czarnowski.  This new brand infusion will act as the flagship of the company visually but also needs to stand alone when needed; an uncharted task. 

This space needs to help balance the creative and the analogical- not just an environment that just simply looks cool.

PROJECT PERIMETERS

Design a innovative 4,000 square foot dedicated visualization studio that will house a state-of-the-art in house render farm, for a team of 5 with expansion to grow up to 7 artists. 

CONCEPT

Defining a brand into physical space.  Inspired by an environment that will foster creativity innovation and transparency the Infusion Studio by Czarnowski will support a fun and creative manifest of epicness.  The space will keep and nod to the historical integrity of the building but explore and play with the sense of suspension of reality, planes of depth and perception to create a truly trans-formative space.

IDEATION

The visual studio ethos still a work in progress ties in with the next layer of the environment, the graphic and personality of the space. 

PROPOSED VISUALIZATION

CONCEPT

This concept explores 2D surfaces and 3D surfaces while playing with all aspects of reality and planes.  By playing with with distortion the space gains speed and dynamic movement.  Inspired by the design process the backdrop represents the exploration of ideas and the process to refine. Set against a black wall the form creates a disruptive abrupt backdrop. A fun playful infusion of neon lights juxtaposed the statement creates opportunities for a modern message.  Storytelling for a modern era.