Cassie Clark.
epic shit.
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p!nk the truth about love


P!NK the truth about love activation 2013

objective

To create activations for the P!ink tour for attendees to enjoy while featuring the COVERGIRL products including the lump Crusher Mascura and Outlast Stay Brillant nail polish. Drive sales through promotions and through the incorporation of social upload opportunities.

concept

Inspired by the touring rough lifestyle as well as the artist herself- sought to combined rough exterior elements juxtaposed by simplistic and modern touches. 

ideation

realization