MOTOROLA CES 2012
HELLO MOTO
OBJECTIVE
Continue the brand evolution from 2011 while creating a space that is more interactive and dynamic.
CONCEPT
Inspired by continuous forms, created an engulfing and encompassing brand form, the space became ever changing and interactive.
IDEATION
By exploring the notion of continuous forms resulted in exploring circular elements, and the concept of evolution. dynamic movement. pulsating. recreation.
REALIZATION
The Motorola world was based on a series of circular forms which all need one another in order to continue. Life M Powered symbolically represents powering the actual space the Motorola world, followed by the developers of applications, product, and people. Transcending boundaries with silicone rods.
