CONCEPT

Therefor the executive conference room must reflect our attention to creating meaningful experiences that inspire, and leave a lasting impression of passion, and desire.  We must capture the freshness and unity of every Project WorldWide brand to create an emotional connection which will be the gateway into the dramatic sensory experience. It is identity that gives a brand a particular feeling of uniqueness, a timelessness and the necessary authenticity that gives the impression of permanence. 

"Design is the silent ambassador of your brand." Paul Rand. 

PROJECT PERIMETERS

Update the existing Project WorldWide space while not changing any structural elements. Provide a design solution in line with the current branding; Engineering Desire DNA.  The solution had to incorporate the existing conference table.