OBJECTIVES

Create various activations around the 500e for the 2013 LA Auto Show that supported the launch of the vehicle.  Capturing the essence of the 100% electric car with zero emissions through physical architecture, ride and drives, and or through interactive learning games. 

CONCEPT

By looking at the current advertising campaigns, wanted to align in the physical sense with the eco-friendly high style essence.  And by doing so created whimsical and dynamic visual studies of exploration for the brand that could sit within the perimeters of the LA Auto Show as well as be modular. Eco-Chic, modern, Italian and bold.