covergirl. mobile tour activation. 2013

objective 

To design activations around the new products Clump Crusher mascara and Outlast Stay Brilliant nail polish; that will align COVERGIRL with a variety of entertainment, culture, and lifestyle events that will connect the brand with their various types of consumers. Create sharable content via photo marketing.  Drive purchase via site retail (vending machine) and couponing (via photo retrieval and physical consult cards.) 

concept 

By combining the simplicity of a circle and raw inner and outer beauty of each girl, the COVERGIRL Mobile Bus Tour will create fun and innovative niches that will transport the attendee into the COVERGIRL world, thus creating a dimensional and memorable experience. 

inspiration

ideation

realization