JEEP NAIAS 2015
MODERN ROCK
OBJECTIVES
JEEP needs to compete in the elevated market. NAIAS provided the ideal opportunity to modernize and elevate the brand to new heights. LITERALLY.
CONCEPT
By abstracting what freedom and off roading means, and where JEEP needs to go in terms of form language allowed for the form of modern rock to emerge. Beautiful, stunning and dynamic, the form of JEEP NAIAS allows for a strong dynamic line to form composed of multiple parts. It also allows its self to have multiple applications that will stand in line with JEEP internationally as well as be modular. By exploring the notion of linear and strong architectural lines allowed for the encasement of the brand JEEP, and the ability to house multiple brands in a unified and minimalist way.
freedom. desire. natural. historical.
INSPIRATION
IDEATION
REALIZATION
FCA OVERALL
FINALIZATION
INTERVIEW
INSTAGRAM LOVING
