Cassie Clark.
epic shit.

JEEP NAIAS MODERN ROCK

JEEP NAIAS 2015

MODERN ROCK

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OBJECTIVES

 

JEEP needs to compete in the elevated market.  NAIAS provided the ideal opportunity to modernize and elevate the brand to new heights.  LITERALLY.

 

CONCEPT

 

By abstracting what freedom and off roading means, and where JEEP needs to go in terms of form language allowed for the form of modern rock to emerge. Beautiful, stunning and dynamic, the form of JEEP NAIAS allows for a strong dynamic line to form composed of multiple parts.  It also allows its self to have multiple applications that will stand in line with JEEP internationally as well as be modular. By exploring the notion of linear and strong architectural lines allowed for the encasement of the brand JEEP, and the ability to house multiple brands in a unified and minimalist way. 

freedom. desire. natural. historical. 

 

INSPIRATION

IDEATION

REALIZATION

FCA OVERALL

FINALIZATION

INTERVIEW

INSTAGRAM LOVING