OBJECTIVES

Design a cat tree system that allowed the consumer to customize their cat tree based on their decor that would easily integrate into the interior.  

THE PROBLEM

The current cat tree market offer UGLY- no really ugly- really truly ugly solutions- you can not clean them, and they are not modular and build-able. Cardboard boxes while affordable are visually ugly and do not offer height that most cats desire. High end beautifully design cat containers are very expensive and offer no height for your furry friend. 

PROJECT PARAMETERS

Bring cost effective design solutions to the pet industry including:

• Washable textiles
• Wipe-able venners
• Easy to assemble
• Ships flat and in one box
• Beauty to the masses