Cassie Clark.
epic shit.

CADILLAC_NYIAS

CADILLAC NYIAS 2016

CENTER OF THE UNIVERSE

OBJECTIVES

NYIAS 2017 DESIGN

• Communicate and generate a globally consistent architectural brand expression that is in line with the current brand positioning of Cadillac

• Convey the lifestyle of Cadillac

• Highlight the main race story of the Dpi-VR, support the secondary story of the XT5, and the tertiary story of the CT6 and highlight the full portfolio range of Cadillac

 

 

 

 

PROJECT PERIMETERS-

AN EPIC CHALLENGE; to keep the aesthetic integrity with a shorter set up time. 

We re-evaulated the core elements of the kit, and pulled the design back when needed. 

REALIZATION

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OVERALL SPACE

PRIMARY STORY PRESS DPi-VR

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PRIMARY STORY PUBLIC CT6

SECONDARY STORY PHEV

MATERIAL DETAILS

HOSPITALITY PRESS DAYS

EXECUTIVE OFFICE EXECUTION

PUBLIC DAYS

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VISUALIZATIONS