CADILLAC NYIAS 2016
CENTER OF THE UNIVERSE
OBJECTIVES
NYIAS 2017 DESIGN
• Communicate and generate a globally consistent architectural brand expression that is in line with the current brand positioning of Cadillac
• Convey the lifestyle of Cadillac
• Highlight the main race story of the Dpi-VR, support the secondary story of the XT5, and the tertiary story of the CT6 and highlight the full portfolio range of Cadillac
PROJECT PERIMETERS-
AN EPIC CHALLENGE; to keep the aesthetic integrity with a shorter set up time.
We re-evaulated the core elements of the kit, and pulled the design back when needed.
REALIZATION
OVERALL SPACE
PRIMARY STORY PRESS DPi-VR
PRIMARY STORY PUBLIC CT6
SECONDARY STORY PHEV
MATERIAL DETAILS
HOSPITALITY PRESS DAYS
EXECUTIVE OFFICE EXECUTION
PUBLIC DAYS
VISUALIZATIONS
