Cassie Clark.
epic shit.

CADILLAC_NAIAS

CADILLAC

NAIAS 2016-2017

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THE FULL REALIZATION

This is the architectural expression fully realized in its full glory. The delicate balance between art and science- sitting in its proper place on luxury row. 

 

BRAND CONSISTENTLY

It is critical that Cadillac as it continues to grow worldwide,  that all facets of the brand advance collectively. Regardless of its regional placement the architecture must identify with the brand identity. This new Cadillac expression serves as a physical representation of the brand and its core values. Its emotional presence and detailed execution represent the truest and most immersive form of Dare Greatly. 

OUR REALITY

our world is that of temporary modular architectural expressions. 

On average we can reach approximately 800,000 people per major motor show...That is a hell of a lot of impressions

And since a major majority of a brand's communication is nonverbal; our spatial execution must be able to convey an emotional response from the attendees. Passion. bold. Sophisticated, and Optimistic. These are more than just words to us but rather they are our guiding principles. 

 

 

COLOR DISPLAY, CT6 TRANSMISSION DISPLAY, ACCESSORY DISPLAY

BACK OF HOUSE EVOLUTION

EXECUTIVE LOUNGE AREA

JOHAN'S EXECUTIVE CONFERENCE ROOM

 UWE'S EXECUTIVE CONFERENCE ROOM

NARRATIVE DETAILS

TEXTURE INCORPORATION

 COMMUNICATION AND CADILLAC CLIENT CONFERENCE ROOMS

 CHARITY PREVIEW

PUBLIC DAYS

 

 

VISUALIZATION 2017

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FIRST AND SECOND FLOOR PLANS

 

Keeping consistent with the vehicle layout and strategy; the autos are orientated based on the following floor dilatation, flagship featuring the XT5, the secondary story consisting of the CT6, Brand DNA or Luxury, Performance ans SUV's. Neither is placed at higher importance than the other- all working together to create the overall brand essence. 

 

 BACK OF HOUSE VISUALIZATIONS