CADILLAC
COLOR DISPLAY
OBJECTIVES
Create a Color and Trim display that is inline with our new architectural form language.
A display that is artful in execution and tells an intriguing story.
MOTOR SHOW CASE STUDIES
LET'S DISTURB THE STATUS QUO
EDGING. ALLURING. CONFIDENT.
Let's challenge what a color and trim display is at its core; how it functions, why it functions that way, and what the attendee gets out of the experience- all the hard questions.
Let's re-imagine and liberate our traditional thinking on an element that needs to elicit an emotional response to the brand.
WHAT WE HAVE STARTED
We have already started pushing the boundaries of what a color and trim display is withe the creation of the shards. It is an artful expression of color, designed to be visually dynamic. We have proven that color and trim displays do not have to be literal interpretations of exterior colors to specific makes and models.
Our attendees want experiences that reward curiosity and challenge convention elements that enhance learning, skills, and knowledge-our color and trim display will be in line with these objectives. The new Color and Trim Display will be the perfect culmination of artful expression.
THEME
Infinite Juxtaposition | Never Ending Expression
It is about creating the visual growth story of Cadillac. Representing and creating a balance between the masculine and the feminine that is reminiscent of the architectural statement.
We are elevating all of the elements of the experience through artful and engaging touches that will allow the attendee to feel our brand on an emotional and visceral level. We are creating a striking dramatic and creatively inspiring feature. A uniquely innovative and modern interpretation of an element that is so often thrown in the back of a space and forgotten about, but we are doing it in a no literal way.
This is going to be daring greatly at its finest.
CONCEPT ONE- INDEPENDENT
Timeless and sophisticated; concept one form study explore how we can begin to create a jewel like expression. Artful in statement and execution by juxtaposed by the museum like handling and containment of form. While independent and located in one area of the overall space- engagement is created by allowing the attendee to be fully submerged into the form statement and engage in a completely innovative and unique way. Extension include; social sharing, and creating and affinity to the brand.
INSPIRATION
VISUALIZATION
Jewel like in mentality, the overall form is an artful statement while nodding to the notion of science and the technical element. It is a beacon of color that can feature an interior color story within the split of the sphere form. The rods themselves can be feature a solid or grated color. Able to be integrated into the architecture seamless; it is an expression of the overall form, but stands independent.
CONCEPT TWO- EXPERIENTIAL
A truly immersive experience, concept two form studies explore the daring moments of drama that are only possible by infusing an interactive journey into a color display. While infused in various locations in the space, the attendee is able to walk through the exhibit and experience the visual statements of color and material. Extensions include; social sharing of the pieces, creating an affinity to the brand, and curated story telling from Product Specialists.
INSPIRATION
VISUALIZATION
Simplicity meets organic. Inspired by form in motion, the overall carving of the element can be done in such a way to tell the exterior and interior story in a very literal way. The exterior element could be composed of various materials including stone, exterior paint etc. Infused around the space it would allows the attendees the opportunity to explore the elements in a museum like setting. Product Specialist could also take qualified leads through curated stories.
CONCEPT THREE- THE GAME CHANGER
Bold and confident concept three from study shatter preconceived notions of what a color display is and how it should function. We are creating wearable statements of form, color, and material on our Product Specialists. Daring statement that are the perfect marriage of sophistication and dynamism. While worn on the Product Specialists themselves, engagement is heightened by extending the expression of the vehicle. The attendee is able to discover something that has never been seen before. Extensions include; social sharing, curated story telling from Product Specialists, creating an affinity to the brand, and the connection to a fashion expression.
INSPIRATION
VISUALIZATION
THIS IS A MAJOR GAME CHANGER
So much of a brand is nonverbal communication. We are literally making it an extension of form and placing it on the body. The Product Specialists will become art, and since the human body is already the perfect expression of art and science; let's capitalize on such form. It will allow for more engagement between the attendees and the product specialists, more lead captures, and more engaging color an material stories highlighting the vehicles within the space.
