Cassie Clark.
epic shit.

ABOUT

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As the Executive Creative Director for Toyota, Lexus and McLaren, I oversee all creative for our Plano Czar office. Leading a talented group of multi disciplinary creatives encompassing 3D, Graphics, Digital Content, Color and Materials and Interior Design.

I bring a unique cross-discipline philosophy, merging design, story and brand strategy into one voice. This fusion delivers a rich emotional connection that bridges the gap between people and brands; thus inspiring action, customer conversion and diehard brand advocacy.

I DO EPIC SHIT.

I am a problem solver; challenging convention and breaking barriers to reinvent the way your audience interacts with an environment. Focused on providing the right solution with simplicity and clarity. I aim to create memorable and immersive experiences for consumers in order to build strong emotional connections with our brands. Telling stories through various mediums to convey the brand’s essence to create brand advocates through sensory engagement, authenticity, memorability, emotional connection and through audience participation.

So much of a brand in non verbal. We simply do not buy products any longer we buy a brand’s philosophy and emotive. An environment is more than walls, floors, and ceilings but rather an opportunity to tell a story.

By combining conceptualization and experiential form and exploration through various mediums allows for the creations of dynamic and visually stimulating works of art. I play with chromatic planes to capture the motion of portraying multiple phases of motion simultaneously by showing the interpretation of objects in their environment. Deriving most of my inspiration from fine art allows for emotion to be translated into my design solutions. Design that is transformable.

EXPERIENTIAL.ENVIRONMENTAL.DIGITAL.EVENT.BRAND ACTIVATION.INTERIOR.INDUSTRIAL.

 

unapologetically epic the podcast FOLLOW AND LISTEN- click

This is unapologetically epic- design exploration hosted by yours truly Cassie Clark-Ingram- to unleash the innovative disruptor inside of you- Let’s create something that changes everything.

Join me as we explore the weirdness of being a designer, a creative director and also a human.

New Episodes Every Tuesday and Thursday

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